Account-Specific

Client: Skechers USA Inc., Manhattan Beach, Calif.
Objective: To develop an account-specific display that showcases three pairs of Skechers shoes. The graphics are easily changed to promote new shoe introductions.
Introduction: May 1999
Number of Displays: 57
Construction/Materials: Sheet metal; powder-coated metal wire; four-color process printing
P-O-P Company: Visual Marketing Inc., Chicago

Client: The Dial Corp., Phoenix, Ariz.
Distribution: Mass merchants
Size of Run: 1,350
Producer: Smyth Cos.-Display Division, St. Paul, Minn.
Division: Semipermanent, Suntan Products, Lotions, Moisturizers and Creams
Objectives: The prepack pallet unit was created for the holiday season and offered shoppers the option to purchase gift sets under two different price points.

Client: Kayser-Roth Corp., Melville, N.Y.
Distribution: Wal-Mart
Size of Run: 765
Producer: New Dimensions Research Corp., Melville, N.Y.
Division: Permanent, Personal Products and Accessories

Client: Transparent Language, Merrimack, N.H.
Distribution: CompUSA stores
Size of Run: 210
Producer: One Source Industries LLC., Laguna Hills, Calif.
Division: Temporary, Computer Software

Client: The Dial Corp., Scottsdale, Ariz.
Distribution: Mass merchants, drugstores, supermarket chain stores
Size of Run: 1,500
Producer: The Niven Marketing Group, Bensenville, Ill.
Division: Permanent, Skin Care Products

Client: Lyrick Studious, Richardson, Texas
Distribution: Wal-Mart stores
Size of Run: 1,000
Producer: Phoenix Display/International Paper, Thorofare, N.J.
Division: Temporary, Movies, Tapes, Records, CDs
Objectives: A new Barney video was released in Wal-Mart stores with the support of this pallet display. It was intended to garner secondary placement for the new video as well as the old videos, and to encourage impulse purchases. Bright colors and friendly, familiar graphics were used to appeal to kids and adults.

Client: Clopay, Cincinnati
Distribution: Home Depot stores
Size of Run: 800
Producer: Cannon Equipment, Rosemount, Minn.
Division: Permanent, Building Supplies