Account-Specific

Client: The Gillette Co., Boston
Size of Run: 750
Production Date: September 2002
Awards: Gold, Design of the Times 2003
Producer: New Dimensions Research Corp., Melville, N.Y.
Division: Permanent, Other Retailer
Comments: For the first time, Toys "R" Us granted up-front placement to a battery display. This gravity-feed display merchandised $3,600 worth of product in one turn of the display.

Client: Quaker Oats Co., Chicago
Size of Run: 1,350
Production Date: September 2002
Producer: United Displaycraft, Des Plaines, Ill.
Division: Permanent, Snack Products and Soft Drinks: Snacks
Comments: Wal-Mart and Quaker partnered to create this gravity-feed wire and sheet metal shelving system featuring a styrene header and two styrene aisle violators. This display mounted to Wal-Mart's gondolas and replaced existing shelves.

Armed with data and a desire for a uniform look, retailers are exercising stricter control in the aisles.

Client: Pep Boys, Philadelphia
Size of Run: 630
Production Date: January 2002
Producer: The P-O-P Shop, Berlin, N.J.
Division: Permanent, Transportation: Automotive Aftermarket
Comments: A flashing LED simulates the spark on a Bosch spark plug, a brand Pep Boys recommends and backs with their "satisfaction guaranteed" program. An LED counter card and floor cling were also included in the campaign.

Operators are demanding that product marketers supply signage that better conforms to their design image and adds to the uniform look of the store.

Client: Procter & Gamble Cosmetics, Hunt Valley, Md.
Size of Run: 1,100
Production Date: August 2002
Producer: Alliance, A Rock-Tenn Co., Winston-Salem, N.C.
Division: Temporary, Cosmetics: Multiple Product Line Merchandising
Comments: This endcap shipped to Target stores prepacked to ensure product placement was correct. A shade wheel helps the consumer select the right color and reduce the amount of product that is opened and "tested."

An in-store environment for Toys "R" Us' flagship Manhattan store features Microsoft Corp.'s Xbox product line.
Producer: DCI Marketing, Milwaukee