Beer

Product: Rhino Chasers American Amber Ale, Dark Roasted Lager, Peach Honey Wheat and Winterful beers
P-O-P company: In-house design; Green's Inc., Long Beach, Calif. (table tents)
Distribution: Liquor stores, convenience stores
Introduction: April 1996
Duration: Permanent
Construction: Corrugated
Table tents featuring Rhino Chasers' new logo are part of a large point-of-sale effort to increase the beer's visibility.

Product: Red Wolf Lager
Number of displays: 5,000
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: On-premise locations; c-stores and other off-premise sites
Introduction: January 1996
Duration: Permanent
Construction: Neon glass tubing with polycarbonate plastic panel
Anheuser-Busch's neon sign for Red Wolf Lager spotlights the mystique of the wolf with a haunting pair of red eyes that alternately glow on and off.

Client: Plank Road Brewery
Producer: C. D. Baird & Co.
Category: Paperboard Pole Display
Intended Length of Use: 8 weeks
Production Run: 7,000
Unit Cost Range: Less than $25
COMMENTS: To obtain mass display area and encourage trial, it was necessary to capture consumer interest. Creative construction techniques were used in the cutting, shaping and flexing of flat substrates, making the two-dimensional graphics come alive with shape and shadow.

Flair Communications Agency Inc.
Schlitz WWII Commemorative Clock (4C)
Stroh Brewery Co.

Product: Samuel Adams beer
Number of displays: 1,500 sets of three-panel displays; 5,000 "Brewhouse" signs; 30,000 pricing signs
P-O-P company: Target Marketing and Promotions (project manager), Boston; Petersen, Blythe and Pearson (design), New York; Great Northern Corp. (manufacture), Racine, Wis.
Distribution: Liquor stores and supermarkets
Introduction: October 1995
Duration: As long as 2 years
Construction: Corrugated