Beer

Client: Anheuser-Busch Inc.
Producer: The Niven Marketing Group
Category: Motion, Light or Sound Wall Unit
Intended Length of Use: 2 years
Production Run: 1,500
Unit Cost Range: $100 - $250
COMMENTS: The key to this sign is in the eyes: They attract attention by seeming to "follow" the customer around. The five-color (four colors plus silver) printing is on .060 PETG. Special accents were added to the eye area. The frame is molded polyurethane.

Client: Century Imports
Producer: Banta Merchandising Products
Category: Wood Sign
Intended Length of Use: 2-3 years
Production Run: 2,400
Unit Cost Range: $25 - $99
COMMENTS: An oversized boomerang was created to portray the origin of the beer. Authenticity was a goal, creating the shape and curves in actual proportion to a real boomerang. The piece was made from hand-cut popal, which was routed and hand sanded to shape. Decals were applied by hand.

Client: Anheuser-Busch Inc.
Products Promoted: Steps to Busch Gardens/"Budfari"
P-O-P Company: The Color Process Co., Bridgeton, Mo.
Distribution: Busch Garden Park
Material: 3M White Vinyl 162 with 3M Clear Overlaminate 3645
Introduction: March 1995

Product: Rhino Chasers American Amber Ale, Dark Roasted Lager, Peach Honey Wheat and Winterful beers
P-O-P company: In-house design; Green's Inc., Long Beach, Calif. (table tents)
Distribution: Liquor stores, convenience stores
Introduction: April 1996
Duration: Permanent
Construction: Corrugated
Table tents featuring Rhino Chasers' new logo are part of a large point-of-sale effort to increase the beer's visibility.

Product: Red Wolf Lager
Number of displays: 5,000
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: On-premise locations; c-stores and other off-premise sites
Introduction: January 1996
Duration: Permanent
Construction: Neon glass tubing with polycarbonate plastic panel
Anheuser-Busch's neon sign for Red Wolf Lager spotlights the mystique of the wolf with a haunting pair of red eyes that alternately glow on and off.