Beer

Client: The Integer Group, Golden, Colo.
Introduction: December 2003
Number of displays: 1,750
Distribution: Supermarkets and c-stores nationwide
P-O-P company: Crew Design Inc., Kent, Conn.
Comments: Tying in with its popular television ads, Coors Brewing's "Here's to the Super Bowl" display consists of a 4-foot-tall, two-piece pop-up display. Cases of beer surround the display, which looks like a Super Bowl trophy. The display is quick and easy to set up. It ships in a pizza-sized box.

Client: The Integer Group, Golden, Colo.
Introduction: July 2003
Number of displays: 248
Distribution: On-premise
P-O-P company: Array, Hartland, Wis.
Comments: Being the latest official sponsor of the NFL, Coors Brewing played up its partnership in this pool table lamp. The lamp is a permanent display for two brands -- Coors and the NFL.

Client: Miller Brewing Co., Milwaukee
Introduction: January 2004
Distribution: On- and off-premise
Comments: It's all about the Super Bowl party, and Miller knows it. Its promotion includes a sweepstakes to win Sony TVs and partners up with snack essentials -- Hormel Chili, Chi Chi's Salsa/Herdez Salsa, Dean's Dip and Hefty garbage bags. The on- and off-premise P-O-P includes standees, counter cards, pennant strings and banners. Some displays feature ESPN commentators Chris Berman and Tom Jackson.

Client: Miller Brewing Co., Milwaukee
Introduction: January 2004
Distribution: On- and off-premise
Comments: It's all about the Super Bowl party, and Miller knows it. Its promotion includes a sweepstakes to win Sony TVs and partners up with snack essentials -- Hormel Chili, Chi Chi's Salsa/Herdez Salsa, Dean's Dip and Hefty garbage bags. The on- and off-premise P-O-P includes standees, counter cards, pennant strings and banners. Some displays feature ESPN commentators Chris Berman and Tom Jackson.