Beer

Client: Madden Communications Inc./Miller Brewing Co., Wood Dale/Milwaukee, IL/WI
Introduction: March 2, 2005
Size of Run: 4,215
Distribution: Bars & Restaurants
Dimensions (H x W x D): 16" x 44" x 14"
Weight: 15 lb.
Producer: Array, Los Angeles, CA

Client: Barton Beers Ltd., Chicago, IL
Introduction: January 5, 2005
Size of Run: 1,400
Distribution: Bars & Restaurants
Dimensions (H x W x D): 25" x 23" x 5"
Weight: 5 lb.
Producer: Neon Tech Inc., Brookfield, WI

Client: Madden Communications Inc., Wood Dale, IL
Introduction: May 15, 2005
Size of Run: 1,200
Distribution: Convenience Stores
Dimensions (H x W x D): 1'1" x 1'4" x 1"
Weight: 2 lb.
Producer: AdMart Custom Signage, Danville, KY

Client: Barton Beers Ltd., Chicago, IL
Introduction: March 1, 2005
Size of Run: 1,700
Distribution: Bars & Restaurants
Dimensions (H x W x D): 5" x 14" x 3"
Weight: 5 lb.

For its latest P-O-P program, Miller Brewing Co., Milwaukee, took a cue from its popular Miller High Life TV ads, which position Miller High Life and Miller High Life Light as men's beer.
      New summer P-O-S, including basewrap, case cards, display cards and static stickers, play to that same blue-collar male by baiting him to learn his way around a grill. The paper P-O-P hit supermarkets, liquor stores and c-stores this month and will run through August. Miller says it hopes the materials attract "economy consumers" looking to have that summer party.