Available exclusively to Path to Purchase Institute members, the Commerce Marketing Program provides practical education on the fundamentals of commerce marketing through 100% online, self-paced modules. Each training module delivers curated, highly relevant and content-rich educational experiences providing industry professionals with an educational foundation on shopper insights and shopper marketing along with know-how for tomorrow when it comes to all things related to the retail shelf, retail media evaluation and measurement, social commerce, the Metaverse and CPG organizational best practices.
An exclusive member benefit, the 2023 Retail Promo Guide outlines the major seasonal promotions conducted by 13 key retailers, presenting information from the Path to Purchase Institute's library of Retailer Profiles and market intelligence. Members can also access the promotional calendars of additional retailers directly within the Calendar tab of each Retailer Profile.
P2PI members are invited to MeetUp for open and organic dialogue about top-of-mind industry issues. Content and discussion topics are driven by P2PI members, and meetings are held in a virtual, open-door environment. Participate to share your experience and insights with your peers in this new community forum.