In-Store Media

The Latino-focused grocer is rolling out bilingual media touchpoints at 15 California stores this summer.

Get an inside look at GSTV’s first “Summer of Drive” campaign, which blends branded content, at-the-pump activations and measurement tools.

Kroger, CVS, Albertsons and others shared retail media-related advancements, collaborations and news during the month.

Digital screens built into integrated fixtures, such as endcaps, will begin appearing across select Kroger stores. Browse gallery of images sent to P2PI.

Albertsons Media Collective is piloting the initiative this summer with Mondelez as a launch partner.

Among the findings from a research report from The Harris Poll on behalf of Quad: A majority of Gen Z and Millennial consumers wish more brands focused on surprising them through mail, and value brands that seamlessly blend technology and physical experiences.

P2PI chats with Ulta Beauty’s Erin Houg on areas of opportunities and future aspirations for UB Media, the RMN’s approach to measurement, and much more.

Vestcom expands its role with Walgreens as the drug chain evolves its at-shelf retail media approach.

Dick’s is redefining retail media by focusing on emotionally resonant, in-store experiences that build lasting shopper loyalty.

In-store signage supports the “New York State of Wine” campaign and encourages shoppers to join the effort.