Procter & Gamble sent out a back-to-school-themed email to members of its P&G Everyday online community on Aug. 28 dangling $3 off a first Gillette on Demand purchase.
Rite Aid tied in to Procter & Gamble’s Aug. 26 brandSaver drop with an email blast, a home page leaderboard ad on riteaid.com and features in its concurrent circular promising wellness+ cardholders $10 in BonusCash.
Ahold Delhaize's Food Lion activated its Food Lion Feeds cause platform by pledging to donate 10 cents to Feeding America every time a shopper scans their MVP loyalty card at an in-store MVP Savings Center kiosk from July 18 to Aug. 21.
