Digital Marketing

Walmart is putting the spotlight on its recently launched private label Hart tool brand by partnering with TV restoration stars Leanne and Steve Ford to offer DIY inspiration.

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

Target staged a two-week "14 Days of Beauty Deals" last month dangling 50% off select cosmetic, personal care and haircare SKUs in stores and online.

The historic coronavirus crisis has the CPG industry reprioritizing the present and bracing for a ‘new normal’