Digital Marketing

Our annual survey shows how brand investments in social media and retail media continue to rise, while the commitment to AI is surging.

Brand investments in social media and retail media continue to rise, while the commitment to AI is surging, according to findings from part two of P2PI's 2025 Trends Report.

7-Eleven and Speedway unite more than a dozen brands for an instant-win game that runs through Jan. 6, 2026.

Savings include Amazon products and Canadian brands.

The first segment of a new video series from the Path to Purchase Institute interprets the latest retail happenings at Walmart with actionable takeaways for brands working with the retailer.

Here are ways for brands to have impact on screens and store shelves, writes Sarah Young of SALT XC.

HGG is defining what it means to be a modern Hispanic and tech-forward grocer through the power of AI and marketing enhancements.

The new digital experience brings together consumer insights, shoppable Pinterest boards and influencer activations.

P2PI takes a deep dive with CVS Media Exchange's Parbinder Dhariwal on why the RMN decided to partner with Reddit and how the collaboration will help brands connect with shoppers in a meaningful, contextually relevant way.

The streaming platform supports a new branded content studio with Kroger and an addressable CTV ad integration with Amazon DSP.