Account-Specific

While Ahold Delhaize’s Stop & Shop and Giant-Landover banners are deploying shortened circulars due to the COVID-19 pandemic, Giant/Martin’s tied in to Procter & Gamble’s April 26 brandSaver FSI event with multiple plugs in respective April 24 circulars including a “Clean Savings” feature touting Gain, Cascade, Febreze and Dawn SKUs for $4.99.

Rite Aid tied in to Procter & Gamble’s April 26 brandSaver FSI event with multiple features in its concurrent circular, including a front cover feature dangling $10 in wellness+ BonusCash with purchase of $30 worth of participating product from Tide, Downy, Gillette, Old Spice, Tampax and Pantene, to name a few.

L'Oreal USA's Garnier indirectly tied in to April’s designation as Earth Month to elevate certain products within its brand shop on CVS Pharmacy's website, inviting shoppers to “beauty responsibly with Garnier skin and hair care products.”

Ahold Delhaize’s Food Lion tied in to Procter & Gamble’s April 26 brandSaver event by highlighting the availability of MVP digital coupons for Crest, Dawn and Tide Simply in its April 29 circular.

As consumers are forgoing their Starbucks fix while staying at home during COVID-19, Nestle's Starbucks Coffee is running a home page display ad on amazon.com promoting its new "fresh brew" coffee.

Dollar General tied in to Procter & Gamble's Aug. 26 brandSaver drop with a two-page feature in its concurrent circular offering a coupon for $5 off a future receipt with purchase of $15 worth of any P&G brands from April 19 through May 16.