Walmart

AI is transforming category management from a retrospective process into a predictive, real-time discipline — helping brands and retailers plan, test and collaborate more efficiently.

New RFID technology enables Walmart to digitally track freshness in meat, deli and bakery departments.

The wellness brand ran a sweepstakes at Walmart to promote an exclusive new flavor as part of the mass merchant’s push to tap into the growing functional beverage category.

From ChatGPT-powered shopping to workforce certifications, Walmart continues to scale AI across its operations and shopper experience.

The initiative is part of the retailer’s broader push to integrate digital tools with in-store experiences.

Nearly half of consumers spend between $10 and $30 on candy for the holiday each year, according to data from Breaktime Media.

Albertsons, BP, Kroger, P2PI and others shared retail media-related advancements and news during the month.

From H-E-B to Walmart and Target, see how retailers are bringing TikTok, viral trends, influencer collaborations and social media-inspired products to stores.

We present a case study for this 2025 REGGIE Award winner: Your Style Made Simple.