Walmart

Retail Category: Mass Merchants
Display Type: Account Specific
Client: Disney Consumer Products Group
Producer: Cornerstone Display Group, San Fernando, Calif.
Size of Run: 400
Comments: Permanent materials including heat-bent sintra and styrene die-cuts help this display for Disney apparel stand apart from other brands in Wal-Mart stores. The Disney banner is attached via a coiled spring so that it wiggles as customers interact with the display.

A strong economy and a rise in pet superstores ushered in a new era of competition and creativity in pet supply merchandising.

Client: L'Oreal Canada, Montreal
Producer: Techno P.O.S., Montreal
Comments: Used to relaunch an existing product, the objective of this display was to modernize the image of the product and attract a younger consumer. The display holds all of the new shades while still having ample space for graphics that communicate a younger image. It shipped fully assembled with a detailed planogram for retailers.

Client: Outdoor Products, Los Angeles
Producer: Justman Packaging & Display, Los Angeles
Comments: This pallet display for Wal-Mart makes effective use of a light thief that illuminates the header with bands of orange fluorescent color to reinforce the edgy, contemporary lifestyle graphics. The unit shipped pre-assembled and fully loaded for easy set up and minimal handling.

Client: PBM Products Inc., Gordonsville, Va.
Producer: Applied Merchandising Concepts, New Rochelle, N.Y.
Comments: Designed for Wal-Mart's private label baby food line, this baby bottle-shaped display stands six feet high but is only 30 inches in diameter. It allows consumers to see five different varieties of formula from all sides. Two six-foot panels and "take one" literature pockets offer detailed information to consumers.

Client: Goodtimes Home Video, New York
Product Promoted: "The Omega Code" video
Objective: To promote the Christian suspense thriller in 1,700 Wal-Mart and 1,500 Kmart stores. The video had a successful but limited run in theaters, so the P-O-P had to serve as an integral part of the marketing campaign.
Introduction: March 2000
Construction/Materials: 200-pound B-flute corrugated, 275-pound supports, 80-pound litho four-color, 200-pound B-flute mounted graphic panels
P-O-P Company: Taurus Display Corp., Cherry Hill, N.J.