Walmart

VTech continues to evolve to ensure its electronic learning games and its P-O-P materials remain state-of-the-art in a competitive market

As the dollar store channel grows, so do the opportunities for brand marketers to work with retailers on effective merchandising programs--if they don't mind selling their product on the cheap.

An overview of NCH Marketing Services' annual report

Excerpts from an IBM Business Consulting Services report on the state of the consumer packaged goods industry

An interactive counter unit and a lit blade display highlight the system's screen and compact size.

A Q&A with John Pender, Director of Retail Promotions, Schering-Plough HealthCare Products, Berkeley Heights, N.J.

Client: Coty Rimmel, New York
Size of Run: 2,300
Production Date: June 2002
Producer: Diam International, Woodside, N.Y.
Division: Semipermanent, Fragrances: Women's Perfumes
Comments: This promotional PDQ tray for Wal-Mart is a combination tester and merchandiser. The display was part of an integrated launch that included complementary print and promotional ads.

Client: Quaker Oats Co., Chicago
Size of Run: 1,350
Production Date: September 2002
Producer: United Displaycraft, Des Plaines, Ill.
Division: Permanent, Snack Products and Soft Drinks: Snacks
Comments: Wal-Mart and Quaker partnered to create this gravity-feed wire and sheet metal shelving system featuring a styrene header and two styrene aisle violators. This display mounted to Wal-Mart's gondolas and replaced existing shelves.