Walmart

Client: Hasbro Inc., Pawtucket, RI
Product(s) Promoted: Nerf Showtime Hoops
Distribution: Wal-Mart
Number of Stores: 1,800
Production Run Quantity: 1,800
Introduction: August 2006
Intended Duration: Two months
Dimensions (H x W x D): 72" x 24" x 24"
Weight: 15 lbs.
Budget Category (U.S.): $151 - $200
Producer: Design Phase Inc., Waukegan, IL

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Sanford Brands, Chicago
Producer: U.S. Display Group, Tullahoma, TN
Size of Run: 1,500
Production Date: August 2006
Comments: Wal-Mart's standard sidekick racking system typically accommodates two 24-inch sidekicks stacked vertically. By using the full 48-inch height, this sidekick offers a larger holding capacity and more billboard space for graphics.

Client: Johnson & Johnson/Pfizer, New York
Producer: Rand Display International, Teaneck, NJ
Size of Run: 2,000
Production Date: September 2006
Comments: This PocketMist PDQ utilized tinted, injection-molded crystal styrene and four-color labels to stand out from more typical Wal-Mart PDQs.

Client: Procter & Gamble, Cincinnati
Producer: Rand-Whitney Retail, Worcester, MA
Size of Run: 2,800
Production Date: December 2006
Comments: This pallet display designed to launch the Fusion Phantom line extension in Wal-Mart stores has a vacuum-formed representation of the razor and a flashing light to attract attention.

Client: Procter & Gamble, Cincinnati
Producer: Rand-Whitney Retail, Worcester, MA
Size of Run: 1,500
Production Date: October 2006
Comments: This display was the first to feature the combined offerings of Oral-B and Crest products following the P&G and Gillette merger. The four-sided design allowed Wal-Mart to sell items with different price points on each side.

Client: Fisher-Price, East Aurora, NY
Product(s) Promoted: I Can Play Piano
Distribution: Toys "R" Us, Wal-Mart and Target
Number of Stores: 2,800
Production Run Quantity: 2,810
Introduction: July 2006
Intended Duration: Six months
Dimensions (H x W x D): 14" x 24" x 16"
Weight: 50 lbs.
Budget Category (U.S.): $451 - $500
Producer: Ovation In-Store, Maspeth, NY

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Design of the Times 2007 Contest Declaration