Kroger

New structure positions Kroger Precision Marketing as an end-to-end growth engine for brands, with data science and technology at its core.

The retailer shares key insights learned, including balancing innovation with safety.

The move means loyalty members no longer need the retailer app to access digital coupons. Stop & Shop also made a similar move.

Limited-edition collaborations, Pride Month and TikTok trends lit up the aisles in June.

Our annual survey shows how brand investments in social media and retail media continue to rise, while the commitment to AI is surging.

Brand investments in social media and retail media continue to rise, while the commitment to AI is surging, according to findings from part two of P2PI's 2025 Trends Report.

The streaming platform supports a new branded content studio with Kroger and an addressable CTV ad integration with Amazon DSP.

Digital screens built into integrated fixtures, such as endcaps, will begin appearing across select Kroger stores. Browse gallery of images sent to P2PI.

Kenvue Brands’ Neutrogena encouraged Walmart shoppers to “reboot your routine” with a New Year’s resolution-themed bulk purchase incentive.

Kroger reprised the “Latin Flavors” campaign it ran ahead of Cinco de Mayo last year. We take a look at the marketing plan, which included recipe inspiration and sampling products throughout the store.