How Brands Like Clorox, Brita Build Personalization-at-Scale Frameworks CPG marketers are pushing past internal barriers and operational complexity to deliver personalization at scale. Brands Helped Kroger 'Score Big' During March Madness Kroger united nearly 20 brands for a sweepstakes and cause campaign that informally tied in to March Madness. Burt's Bees Illuminated Endcap Kingsford Case Stacker Pallet Display Kroger 'Score Big' Pallet Display How Target Geared Up for the Super Bowl The mass merchant's omnichannel “Game Day” campaign spotlighted party supplies from numerous brands. Glad 'Helps To Keep Hands Clean & Dry' Shelf Talker Clorox Targets 50% of Media Spend on 1-to-1 Personalization by 2030 The company will soon leverage advanced data insights to deliver hyper-targeted, personalized experiences. BJ's Clorox Display Ad BJ's 'Featured Brands' Banner Ad 1 2 3 4 5 Next Last
