In-Store Experience

7-Eleven built buzz for its annual micro-holiday by partnering with Coca-Cola Co.’s Powerade and Ferrero Group’s Nerds to launch a pair of new Slurpee flavors.

Heineken, Ghirardelli, Oreo and other brands have caught our eyes in stores this holiday season.

The upgraded interface merges nationwide store-level data to highlight performance drivers and emerging risks for suppliers.

The execution expands on Target's strategy to create experiential, fandom-driven merchandising that blends entertainment IP with physical retail.

December 17, 2025 Webinar: Join our webinar to learn how retailers and brands can reimagine in-store experiences to keep pace with innovation without overwhelming the shopper.

An expanded partnership with Grocery TV adds digital screens to 31 stores across the Northeast.

'Oreo Walks' campaign played with the treats' iconic imagery and led shoppers to the cookie aisle.

Programming emphasized action over abstraction and underscored a shared push toward real-world execution. Explore key themes and highlights from the event.

The curated vignettes, now live in select markets, highlight the growing trend of immersive, cross-category retail experiences.

Here are some highlights observed in physical stores throughout the year, from Great Northern Instore's Dan Sabanosh.