Supermarket/Grocery

ShopRite targeted shoppers looking to stock up for the back-to-school season by partnering with several major CPGs for bulk-purchase incentives.

Nearly half of consumers spend between $10 and $30 on candy for the holiday each year, according to data from Breaktime Media.

As in-store retail media surges with opportunities, Albertsons Media Collective's Liz Roche sees the retailer's stores as underleveraged canvases for inspiration and experimentation that extend beyond digital screens.

The grocer's new partnership illustrates how AI can support more efficient use of trade promotion budgets and inform promo strategies.