P-O-P Showcase
Brands: Various
Retail partner: Albertsons
Display manufacturer: Applied Merchandising Concepts
This winter/summer permanent endcap fixture from Applied Merchandising Concepts replaced the temporary corrugate units that were used for many years at Albertsons. Applied Merchandising works with Albertsons to invoice brands directly based on their cost fair share (provided by the retailer). The permanent racks get updated at the store level (with the help of SAS Retail Services). The graphics are printed on both sides so that they can be flipped over simply for the next season. Applied Merchandising says the program’s four-year life has passed on tremendous savings to the brands and is more eco-friendly than using corrugate that is trashed each season.
Brand: EcoXGear
Display manufacturer: Innovative Marketing Solutions
This endcap display for EcoXGear’s portable audio products embodies the outdoors while targeting glampers, sports enthusiasts and outdoor adventurers. The speakers are designed to bring the party wherever adventure takes you, so EcoXGear tasked Innovative with creating a show-stopping “mountain” of a display. Innovative delivered an interactive experience, custom-molded to suit the rugged nature of the product. Engineered for repeatable, safe shipping and easy store-level installation, the rotomolded display integrates speakers with touchscreens and video overlays.
Brand: Dr. Squatch
Display manufacturer: WestRock
Dr. Squatch’s debut endcap at a major national retailer was a resounding success, with products selling out within a month. Collaborating with WestRock, the direct-to-consumer brand has seamlessly transitioned into retail, maintaining its online presence while capturing the essence of its edgy nature. The disruptive display program representing the brand was designed to showcase Dr. Squatch’s core product line and proved both compelling and sturdy, meeting the brand’s requirements within budget and timeline. Dr. Squatch continues to thrive, outperforming its competitors and demonstrating sustained growth at retail.
Brand: Samsung
Display manufacturer: Innovative Marketing Solutions
Samsung tasked Innovative Marketing Solutions with creating a dynamic brand activation and “takeover” of Resorts World for the inaugural Formula One race in Las Vegas. The takeover included a pop-up (10 feet by 20 feet) serving as a showroom and interactive experience hub. This one-week activation hosted a live recording of the podcast “Eff-Won” with Dax Shepard, followed by a fan meet and greet. The immersive pop-up space highlighted the functionality and style of Samsung’s new foldable devices while staying true to Samsung’s brand aesthetics.
Brand: Josh Cellars
Display manufacturer: Peachtree Packaging & Display
This festive ornament-inspired topper promoted Josh Cellars’ products during the 2023 holiday season. The insert can be swapped to fit the season, while the acrylic logo/name is a permanent fixture. The ornament has lights that twinkle, adding an extra element of surprise and charm to the display.
Retail partner: Kroger
Display manufacturer: Quad
Executed across 2,400 Kroger stores, Quad’s holiday gift card displays quickly became an in-store destination for shoppers. Designed to promote buyer impulse and save on inventory space, the displays arrived almost fully assembled to ensure an easy setup for store associates and an uninterrupted shopping experience for customers. They were strategically placed in high-traffic areas. By eliminating the use of more than 16,500 plastic clips through sustainable structural solutions, the project echoed Kroger’s commitment to reducing plastic waste.
Brand: Transitions
Display manufacturer: Frank Mayer
Transitions asked Frank Mayer to develop an innovative demonstration tool to highlight the benefits of the brand’s photochromic lens line (Transitions XTRActive Polarized), which is targeted for consumers that are frequently exposed to bright light and reflective glare. Since outdoor light is difficult to access in a retail or optical environment, it was important to develop a display to both simulate UV light as well as allow users to experience the transformation of the lenses from light to dark so the unique product benefits are clear and help boost sales. The display is found at optical stores globally.
Brand: PopSockets
Retail partner: Target
Display manufacturer: Vanguard Companies
Vanguard and PopSockets collaborated to create this display for Target. The simple design showcased a wide range of products, making it easy to attract, engage and convert shoppers. The display is easy to assemble and lift. Once positioned, it stood about 60 inches tall, making it easily visible to shoppers. The brand logo was placed on the top and bottom panels. The display also had an angled base and header to make the branding visible to shoppers.
Brand: Nivea
Display manufacturer: Visual Branding
The floor display was designed for Beiersdorf’s launch campaign of Nivea Clinical deodorant, which focuses on restoring the skin’s natural tone. The client emphasized skin color and care, reflecting delicacy in the display design and highlighting the product’s color without losing the essence of the Nivea brand. Given its new product status, the display emphasized graphic communication and dual-sided dispensation. Nivea implemented the campaign in more than 95 sales floors across Central America.
Retail partner: Belk
Display manufacturer: Imagine Group
Imagine Group helped department store chain Belk introduce “Spring with a Twist.” This display, with vibrant greens and blues, captures the essence of the season. The use of layers and shapes, with boxes in various sizes, adds depth and intrigue to the display. The display communicates a sense of freshness and renewal.
Brands: NYX Professional Makeup
Display manufacturer: WestRock
NYX Professional Makeup leveraged Warner Bros.’ “Barbie” movie, resulting in a captivating retail display mirroring the Barbie Dreamhouse. Despite space constraints, the display was a hit with product quickly selling out in all stores. The success was attributed to the powerful collaboration, fast execution, striking branding and immersive shopper experience that showcased the potency of impactful branding and efficient execution.
Brand: Pantene
Retail partner: Walmart
Display manufacturer: Visual Branding
This Walmart endcap display for Procter & Gamble hair-care brand Pantene was created for the “Beauty World” campaign. It showcases Pantene with built-in screen and lighting. It aims for attractiveness and premium finishes, highlighting brand elegance within Walmart’s format. Featuring graphic communication spaces on lightboxes for enhanced appeal, the design integrates elements of the brand, strategy and point-of-purchase to engage shoppers. It was implemented across Walmart stores in Central America as one of the first campaigns of 2024.
Brand: BodyArmor
Display manufacturer: Imagine Group
BodyArmor, part of the Coca-Cola Co., wanted to drive awareness and sales with the launch of its Zero Sugar sports drink. The brand wanted eye-catching pole toppers, base wraps and case cards to help its display stand out. This bold execution helped create brand awareness by bringing attention to the new product.