News Briefs

Marketing technology solutions provider Jivox has updated its self-service commerce media campaign management platform Jivox IQ DaVinci, adding deep API integrations with two retailer demand-side platforms — Amazon DSP and Walmart Connect DSP — along with other retailers that use The Trade Desk DSP, according to a news release. 

Jivox IQ DaVinci+ combines first-party audiences with creative and media in a single workflow with uniform measurement and reporting. IQ DaVinci+ was designed to eliminate current challenges around launching display and video campaigns across multiple retail media networks (RMNs) and different channels, such as display, video, social, CTV and in-store formats. 

For its Amazon DSP (ADSP) integration, Jivox IQ DaVinci+ offers advertisers a self-service platform to create dynamic display and video ad campaigns across all Amazon Ads touchpoints, including Prime Video, according to another news release related to the Amazon Ads integration. This enables advertisers to quickly launch a range of promotional messaging and offers daily or weekly.

Jivox IQ DaVinci+ unites creative, audience and media in a single workflow. Through the integration with Amazon DSP, marketers are able to match their Jivox creative to Amazon's audience segments and contextual targeting products and accelerate their retail media campaigns in three easy steps:

• Select reusable campaign template(s) conforming to Amazon Ads specification.
• Leverage ADSP audiences and contextual targeting within the same activation workflow without having to switch back and forth between the ADSP user interface.
• Select product content using an Amazon Standard Identification Number (ASIN) and seamlessly and seamlessly activate and launch creatives and campaigns by leveraging Amazon Seller APIs, Amazon DSP APIs and Amazon Sponsored Ads APIs.

With the Amazon Ads integration with Jivox ID DaVinci+ brands can eliminate the manual work to create rich and immersive formats through automating ad generation and delivery.

"We are pleased to offer brands and agencies a self-service platform that accelerates campaign launches using pre-approved, reusable creative templates that can be populated with product content targeting first-party retailer audiences, all in a single unified workflow,” Diaz Nesamoney, Jivox CEO and co-founder, said in the release. “This eliminates the pain associated with the lengthy back-and-forth approval process and manual workflows with each RMN. These templates also give advertisers the ability to differentiate their products against their competitors' with unique branding elements like colors, backgrounds and resizing ability — merging lifestyle content with product content.”

Jivox is offering similar capabilities through our integration with Walmart Connect DSP and The Trade Desk.

Ahold Delhaize USA is enhancing its digital coupons in its latest effort to improve personalization and the omnichannel shopper experience at its five local chains: Food Lion, Giant Food, The Giant Company, Hannaford and Stop & Shop. 

The grocery giant has partnered with Inmar Intelligence to provide its chains with enhanced capabilities, including a higher capacity for offers, access to new offer types, increased efficiency and an improved customer experience through more relevant savings, according to a news release.

“Advancing our capabilities in the loyalty space, and particularly with digital coupons, is key as we continue to increase overall digital customer engagement and deliver omnichannel growth,” Keith Nicks, chief digital officer for Ahold Delhaize USA, said in the release. 

[Also Read: Ahold Delhaize USA Names Media Agency of Record]

Inmar has replaced Neptune Retail Solutions (formerly Quotient) as ADUSA’s exclusive digital coupon provider. All five local banners currently live on the Inmar platform.

“Since our partnerships launched, together we have presented more than $141 million in savings for Ahold Delhaize USA brand shoppers,” Rob Weisberg, president and executive vice president, MarTech solutions, Inmar Intelligence, added. “This early success underscores the value to shoppers through seamless access to savings, while enabling Ahold Delhaize USA brands to deepen customer loyalty and drive measurable results at scale. We look forward to continuing to deliver high-quality savings to all ADUSA brand shoppers in 2025.”

Omnichannel advertising platform Skai and consumer and market research company NIQ (NielsenIQ) have formed a strategic alliance designed to enhance retail media performance with digital shelf intelligence and omnichannel measurement capabilities.

NIQ’s Digital Shelf insights — including data on product content, inventory, pricing and promotions — are now accessible in Skai’s platform. This allows marketers to make real-time, data-driven adjustments to campaigns and boost performance across retail media networks globally, according to a Skai media release.

“This collaboration unlocks capabilities we haven’t had access to before via any of our partners,” Harriet Dykes, retail media director at Dentsu, said in the release. “With metrics like total share of search, competitors’ paid and organic share and out-of-stock data directly accessible in Skai, we can set up automated, keyword-level actions for retailers across Epsilon and Criteo. This enables us to allocate budgets with precision and adapt in real time to outmaneuver competitors, marking a significant step forward in optimizing retail media performance for our clients.”

The alliance can also help marketers:

• Focus on keywords with low organic rankings and share of voice (SOV) for greater efficiency in paid media.
• Adapt bids and strategies based on competitors’ paid and organic activity.
• Leverage product quality insights to optimize content.
• Dynamically adjust campaigns based on product availability and competitor stock levels.

NIQ and Skai plan to expand on their collaboration, utilizing NIQ’s point-of-sales data to measure incrementality and exploring synergies between Skai Decision Pro’s forecasting capabilities and NIQ’s Media Mix Modeling solutions. These advancements aim to provide brands with a unified view of their media investments, enabling smarter strategies across the entire omnichannel commerce landscape.

“Brands and agencies now have the tools they need to capitalize on retail media opportunities while staying agile in the face of market dynamics,” said Andrew Criezis, president of NIQ. “This alliance offers a comprehensive approach to optimizing retail media investments with real-time, actionable data.”

“This collaboration is just the beginning, and we look forward to bringing even greater value and innovation to our clients in the months ahead,” added Gil Sadeh, president of Skai.

Commerce media company Criteo, which has insight into $1 trillion of annual e-commerce sales, shared Black Friday and Cyber Monday data with P2PI. The data looks at trends from the first 12 hours of Cyber Monday (midnight to noon ET) and compares sales results from that period to those from 2023. 

Perhaps most notably, Cyber Monday outshined Black Friday. While online transactions in the U.S. saw only a 2% year-over-year (YoY) increase on Black Friday, Cyber Monday showed significantly stronger performance. During the first hours of the day, online transactions surged by 14% YoY, with unit sales experiencing double-digit growth across multiple verticals, including:

• Luggage and bags: 41% 
• Animals and pet supplies: +33% 
• Apparel and accessories: +33%
• Cameras and optics: +23% 
• Sporting goods : +22% 

“This year’s Black Friday results point to a strong holiday sales season, with consumers eager to spend on products despite a turbulent economic environment,” Criteo’s executive managing director for the Americas, Sherry Smith, told P2PI. “This heightened interest is a positive signal for brands and retailers that are looking to boost sales before the end of the year, and now is the time to continue the momentum by reaching consumers with personalized messaging wherever and whenever they shop — whether it's online, mobile, on social media or in-person. As AI investments surge, brands and retailers are poised to embrace AI-driven strategies — such as creative innovation and predictive commerce marketing — to eliminate guesswork, capitalize on growing consumer interest, and cultivate lasting customer loyalty in the year ahead.”

GumGum, a contextual intelligence company that uses artificial intelligence to analyze content and determine consumer trends, revealed Black Friday shopper trends based on analysis of hundreds of thousands of digital web pages during the month of November.

As the holiday season kicked off, Black Friday remained a critical moment for brands to capture consumer attention. GumGum’s contextual analysis highlighted the trends that shaped Black Friday 2024, from Amazon's dominance to surprising players in the grocery space, per a media release shared with P2PI. 

Key findings include:

• Amazon dominated Black Friday conversations with 43.6 million mentions from Nov. 1-27 — far outpacing Walmart (5.9 million) and Target (3.7 million).
• Mentions of Black Friday surged from 2.1 million in October to 2.8 million in November.
• Affordable fashion brands like H&M (975,000 mentions) and Target (3.7 million mentions) leaned heavily into Black Friday messaging, while luxury brands like Dior and Chanel fell behind.
• Tech/electronics brands dominated search traffic, led by Samsung (7.9 million mentions) and LG (3.4 million). High-profile products such as the Samsung Galaxy were key drivers.
• Black Friday isn’t just about shopping anymore — “it’s evolved into a holiday ritual,” GumGum said. Retailers like Kroger (814,000 mentions) and Aldi (3.1 million mentions) leaned into Thanksgiving dinner promotions, reflecting the event’s growing ties to family and festivities.

Best Buy is rolling out dedicated merchandising space for Breville kitchen products in nearly 50 stores nationwide for the holiday season. 

The move is to provide shoppers a visible and easy access point to small appliances as they are a “popular choice on [holiday] wish lists,” the retailer said in a corporate blog post. The space will feature unboxed appliances and product information cards displayed above boxed items for purchase. 

The lineup of Breville products merchandised in the space will include: 

• Barista Touch Impress & Oracle Jet espresso machines.
• Joule Oven Air Fryer Pro machines.
• The Juice Fountain Cold XL juicers.

“Whether you’re searching for the ideal gift for a loved one or just looking to make holiday hosting easier, these spaces showcase a lineup of different small appliances that bring the cafe and kitchen magic to your home,” the retailer said.  

Additionally, Best Buy said its Blue Shirt experts/associates are available to help shoppers explore a variety of Breville products that can “elevate your kitchen experience.”