News Briefs

Walmart Connect, the retail giant’s closed-loop omnichannel media business, has partnered with Omnicom Media, the media services division of Omnicom Group. The partnership marks the first such agreement between Walmart Connect and an agency holding company, according to a news release.

Making the announcement at the Cannes Lions Festival of Creativity, Walmart executive vice president and chief revenue officer Seth Dallaire said, "As marketers prepare for the deprecation of third-party cookies, we're building a platform and ecosystem that leverages the scale of Walmart's first-party data and strong customer relationships to help them deliver strong ROI in an increasingly fragmented environment. Our partnership with Omnicom illustrates Walmart Connect's focus on driving growth, improving product capabilities and educating the industry on the role retail media platforms have in delivering measurable solutions that connect clients with omnichannel shoppers."

Spanning pricing, agency support, ongoing product feedback and ground-floor opportunities, the partnership particularly enables cross-screen planning against Walmart audiences in Omni (i.e., Omnicom's open operating system that facilitates the entire consumer purchasing journey). This allows Omnicom's agencies to serve up connected experiences across media and commerce platforms within owned, earned and paid environments.

Planners can identify domains, apps and screens with the most effective reach and cost for Walmart audiences. Additionally, using the Omni ID, they can also push advertiser's first-party data to the Walmart DSP where it combines with Walmart audiences.

Walmart Connect and Omnicom first collaborated in 2021 with Omnicom Media Group's participation in beta tests for the Walmart DSP's frequency cap function.

Ahold Delhaize’s Giant Food has relaunched its Local Produce Boxes containing locally sourced, in-season produce sold exclusively through the grocery chain’s delivery service, Giant Delivers. For the second year in a row, the boxes are available throughout the summer without a subscription or commitment, the $20 boxes include six or more items from local farms in Maryland, Virginia and Delaware.

Box items vary weekly depending on farm harvests and what is in season. Participating farms include Baugher's Orchards and Houser Produce Farm of Maryland, Papen Farms and Fifer Orchards of Delaware, and Kirby Farms of Virginia. Shoppers can also save $5 by purchasing a Giant Delivers Local Meal Bundle, a specially curated recipe enabling customers to purchase all ingredients in one click. 

In addition, from July 8 through Sept. 8, Giant Food loyalty members can earn 400 Flexible Rewards points every time they spend at least $20 on participating local products. Customers can use those points towards grocery savings at the grocery chain, or on gas at participating Giant Food and Shell fuel stations.

"Giant's first summer of offering the Local Produce Boxes was a huge success and our customers loved knowing that their produce was sourced locally by the best farms around our area," said Adenike Olaleye, senior manager of e-commerce merchandising at Giant Food, in a news release. "We're working with more farmers this year to offer an even wider range of produce options that will keep our customers pleased week after week."

The Local Produce Boxes are available weekly through September or while supplies last.

Amazon has partnered with Uberall, a hybrid customer experience solutions provider, to help brands and businesses connect with customers who have Amazon Alexa voice assistant devices. This new deal enables Uberall clients, such as Shell and KFC, to promote their brand to Alexa’s millions of users and drive foot traffic to their locations. 

Leveraging Uberall CoreX — the company’s local customer experience platform that powers the entire customer journey from online discovery, to store visit, to recommendation and repeat purchase — Alexa will be able to recommend Uberall brand clients to users based on types of requests and questions.

Meanwhile, Uberall clients send their verified, cleansed data directly to Alexa, which will recommend their local goods and services and drive foot traffic. In addition to location information, this shared data includes contact information, hours of operation, descriptions, business categories, menus and services.

According to a news release, this aims to help brands promote their offering to Alexa’s millions of users who are usually searching with high buying intent in the local proximity. 

“More and more, consumers are turning to devices like Alexa for answers to virtually anything, making voice search a fast-growing part of everyday life,” said Florian Hubner, Uberall CEO & founder, in the release. “And with businesses having to rapidly update or change prices, pandemic guidelines, hours of operation and more due to ever-changing world circumstances, it's important that Alexa users have the latest information.”

This partnership aims to increase the reach of Uberall businesses since Amazon has a dominant share of the U.S. market for smart speakers, accounting for roughly two thirds of devices sold from the summer of 2017 to 2021, according to the Uberall release. In addition, the company’s decision to invest in voice activation is largely due to changing consumer and household habits, as approximately 40% of the U.S. population use voice search features according to eMarketer.

Menasha Packaging Company has finalized its acquisition of Color-Box, a business unit of corrugated box manufacturer Georgia-Pacific. Terms of the transaction were not disclosed.

Like Menasha Packaging, Color-Box is a corrugated packaging manufacturer specializing in high-graphic boxes. Founded in 2000, Color-Box employs 550 and operates plants in Richmond, Indiana; Pelahatchie, Mississippi; and Madera, California. Color-Box packaging options include litho-laminate with seven colors and coatings, computer to print plate capabilities, a range of board combination and flute selections as well as other solutions, according to Georgia-Pacific's website.

"Our two organizations are going to be an excellent fit. By joining forces, we will be able to offer both an expanded geographic footprint, as well as enriched capabilities in high-end graphic packaging solutions for our customers," said Mike Riegsecker president of Menasha Packaging, in a news release. Menasha assists with go-to-market strategies for more than 1,500 brands, including national leaders and emerging startups.

Amazon has teamed up with on-demand delivery service Grubhub to offer Prime members a free, year-long Grubhub+ membership trial.

Beginning July 6, Prime members in the U.S. can sign up for Grubhub+, a monthly membership offering unlimited $0 delivery fees on orders of at least $12 at eligible restaurants as well as member-only perks — like free food and order discounts — and donation matching, for one year.

"Being able to give Prime members one year of Grubhub+ and no delivery fees from restaurants is our way of saying 'thank you,'" said Jamil Ghani, vice president, Amazon Prime, in a news release announcing the partnership. "The value of a Prime membership continues to grow with this offer."

Grubhub+ members also receive a donation match on orders through Grubhub’s Donate the Change program, which raised more than $25 million in 2021 and benefited about 20 charitable organizations, according to the release.

After 12 months, Prime members enrolled in Grubhub+ will have their membership automatically renewed at its usual rate of $9.99 a month, until canceled. New and existing Grubhub (and Grubhub+) users are eligible for the Prime deal.