Safeway Snacks and Movies Display
Client: Sony Pictures Home Entertainment CITY: Culver City, CA
Producer: Cornerstone Display Group, Inc., San Fernando, CA
Objectives: Sony worked in collaboration with a snack manufacturer to develop a compact, maneuverable DVD/Snack cross-merchandiser to capitalize on the appeal of relaxing with a movie while enjoying movie theater-style treats. This display can be positioned in different areas of the store to evaluate the best impulse sale lift.
