Toy, Hobby, & Games

Client: Nintendo of America
Country of Production: United States
Distribution: United States
Intended Length of Use: 2 months
Producer: Kell Specialty Products
Unit Cost: Under $50
Production Date: 7/10/2007
Number of Displays: 5,616
Objectives: Inform the consumer that the Metroid Prime 3 Corruption game can be played on the Wii hardware platform. This was accomplished by showcasing the Metroid on the lug-on and prominently displaying the Wii symbol on the base.

Client: Microsoft
Country of Production: United States
Distribution: United States
Intended Length of Use: 2 months
Producers: LAgraphico, Midnight Oil Creative
Unit Cost: Under $50
Production Date: 2/1/2007
Number of Displays: 5,900

Client: Lego Systems Inc.
Country of Production: United States
Distribution: United States
Producer: Frank Mayer & Associates Inc.
Unit Cost: Under $300
Production Date: 7/1/2007
Number of Displays: 220
Objectives: Showcase the Mindstorms Robot product out of the packaging in an edgy, high-tech fashion and keep it secure. Call attention to the display and product within the product category. Educate the consumer on the product features/benefits.

Client: Microsoft Canada
Country of Production: Canada
Distribution: Canada
Producer: Artisan Complete
Unit Cost: Under $100
Production Date: 10/1/2007
Objectives: Microsoft required a display that would communicate the launch of Halo 3 exclusively for Xbox 360 and drive a pre-sale initiative of the video game in Zellers stores. Challenges included promoting this game in a highly competitive category and differentiating Halo 3 from other video games.

Client: Hasbro Inc., Pawtucket, RI
Product(s) Promoted: PowerTour Play-to-Learn Guitar
Distribution: Nationally (including Walmart, Target, Toys "R" Us)
Number of Stores: 4,313
Production Run Quantity: 4,313
Introduction: 8/23/08
Intended Duration: 6 months
Dimensions (H x W x D): 21" x 21" x 10"
Weight: 14 lbs.
Budget Category (U.S.): $451 - $500 (display only)
Producer: United Displaycraft, Des Plaines, IL

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Client: Nintendo of America
Country of Production: United States
Distribution: United States
Intended Length of Use: 2 months
Producer: Kell Specialty Products
Unit Cost: Under $25
Production Date: 9/25/2007
Number of Displays: 6,040

Client: Fisher-Price
Country of Production: United States
Distribution: Wal-Mart, Toys "R" Us, Target
Intended Length of Use: 12 months
Producer: Darko Inc. Unit Cost: Under $500
Production Date: 8/15/2007
Number of Displays: 3,000

Client: Hasbro Inc., Pawtucket, RI
Product(s) Promoted: NetJet Gaming System
Distribution: Nationally and Internationally (Target, Walmart, Kmart, Toys "R" Us, Best Buy)
Number of Stores: 7,194
Production Run Quantity: 7,194
Introduction: 8/23/08
Intended Duration: 6 months
Dimensions (H x W x D): 21" x 21" x 10"
Weight: 14 lbs.
Budget Category (U.S.): $451 - $500 (display only)
Producer: United Displaycraft, Des Plaines, IL

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Client: Microsoft
Country of Production: United States
Distribution: United States
Intended Length of Use: 2 months
Producers: LAgraphico, Midnight Oil Creative
Unit Cost: Under $100
Production Date: 4/1/2007
Number of Displays: 4,532
Objectives: To gain consumer recognition for Forza Motorsport 2 as the premier next generation racing title. The overall design should further drive the Xbox 360 brand and help generate additional presales for the title's upcoming launch.