Tobacco

Advertiser: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Producer: KCS Industries, Milwaukee, Wis.
Objective: To emphasize the new packaging and fun brand image that R.J.R. has developed around the character "Joe, the Smooth Character." In 1991, a new Camel package, the flip-top box, was introduced, and a musical group of camel characters was created to accompany Joe on the piano. The group is called the Hard Pack.

Advertiser: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Producer: Shannen Promotions Inc., New York
Objective: To secure placement in high-traffic, high-volume upscale locations such as airports and hotels, and provide optimum access for trial. Also, to effectively maximize the use of counter space in those targeted locations.

Advertiser: R.J. Reynolds Tobacco Co., Winston-Salem, NC
Producer: H. King & Associates/Premium Source, Bensenville, IL
Objective: To gain placement of advertising signs at retail outlets. This was accomplished by providing package replica signs, of both Magna and Dakota brands, that serve also as ashtrays that the retailer needs.

Advertiser: Lorillard Tobacco Co., New York
Producer: Display Masters, Long Island City, NY
Objective: To generate increased traffic at convenience stores and sales at the pump. The injection molded frame is held in place with double stick strips and features five- and six-color litho printed plastic panels that are weatherproof and interchangeable.