Sporting Goods

Client: Suunto America, Ogden, UT
Product(s) Promoted: Suunto watches and companion products
Distribution: Sporting goods stores, specialty stores, outdoor retailers
Number of Stores: 500
Production Run Quantity: 800 3x Displays, 300 6x Displays
Introduction: 6/15/09
Intended Duration: 3-5 years
Dimensions (H x W x D): 6" x 11" x 5"
Weight: 10 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Concept Designs Inc., Palo Alto, CA

Client: LJO (Leif J. Ostberg Inc.), Wayne, NJ
Product(s) Promoted: Football, baseball and universal cleat shoes for men and boys
Distribution: Walmart
Number of Stores: 3,500
Production Run Quantity: 9,300
Introduction: 2/15/10
Intended Duration: 90 days
Dimensions (H x W x D): 14" x 24" x 12"
Weight: 3 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Kendal King Group, Kansas City, MO

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Design of the Times 2010 Contest Declaration

Client: Acushnet, Fairhaven, MA
Product(s) Promoted: Golf Shoes
Distribution: Golf and sporting chain stores
Number of Stores: 1,500
Production Run Quantity: 1,500
Introduction: 5/30/10
Intended Duration: 8-12 weeks
Dimensions (H x W x D): 58" x 17" x 15"
Weight: 7 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: The Royal Group, Cicero, IL

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Design of the Times 2010 Contest Declaration

Client: Navico, Tulsa, OK
Product(s) Promoted: StructureScan Side Imaging For HDS Sonar
Distribution: Sporting Goods Stores
Number of Stores: 1,000
Production Run Quantity: 1,000
Introduction: 5/12/10
Intended Duration: 6-8 weeks
Dimensions (H x W x D): 60" x 22" x 10"
Weight: 5 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Meyers, Minneapolis, MN

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Design of the Times 2010 Contest Declaration

Client: Rawlings Sporting Goods, St. Louis, MO
Product(s) Promoted: Baseball Training Products (5 Different Tools)
Distribution: Sporting goods stores
Number of Stores: 100
Production Run Quantity: 102
Introduction: 5/1/10
Intended Duration: 1 year
Dimensions (H x W x D): 34" x 34" x 72"
Weight: 198 lbs.
Budget Category (U.S.): $351 - $400 (display only)
Producer: TPH Global Solutions, Chicago, IL

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Design of the Times 2010 Contest Declaration

Brand: Hunter's Specialties outdoor gear
Insight: Store visits proved that customers prefer shopping for clothes that hang freely as opposed to being in boxes or bags.
Solution: Wire racks hold the free-hanging hunting gear and stores have multiple display versions to choose from.
Description: Hunter's shortened its original prototype display to be 54 inches tall and support an optional header.

Retailer: Target Corp.
Location: Pinole, CA