Sporting Goods

Client Company: Columbia Sportswear
Country of Production: United States
Country of Placement: United States
Intended Length of Use: 6 months
Producer: Rapid Displays
Unit Cost: Under $300
Production Date: 6/22/2010
Production Run Quantity: 740

Client Company: adidas
Country of Production: United States
Country of Placement: United States
Intended Length of Use: 6 months
Producer: Rapid Displays
Unit Cost: Under $500
Production Date: 3/26/2010
Production Run Quantity: 135

Client Company: Ping Golf
Country of Production: United States
Country of Placement: United States
Intended Length of Use: 48 months
Producer: Trans World Marketing
Unit Cost: Under $750
Production Date: 9/10/2010
Production Run Quantity: 2,800

Client Company: TaylorMade Golf Company Inc.
Producer: Innomark Communications
Country of Production: USA
Country of Placement: USA
Intended Length of Use: 12 weeks
Production Date: 5/30/2010
Production Run Quantity: 664
Objectives: (1) Generate awareness and draw attention to the Rossa Corza Ghost putter launch. (2) Display the putter in a manner that communicates its core attributes and promotes consumer interaction. (3) Drive brand sales and increase market share.