Sporting Goods

Client: Gatorade, Chicago, IL
Product(s) Promoted: Gatorade G Series Pro Products, and Related Gatorade Merchandise
Distribution: Dick's Sporting Goods, National Distribution
Number of Stores: 480
Production Run Quantity: 555
Introduction: 7/10/10
Intended Duration: Permanent, w/seasononl graphic updates
Dimensions (H x W x D): 72" x 96" x 48"
Weight: 100 lbs.
Budget Category (U.S.): $351-$400 (display only)

Client Company: Ping Golf
Country of Production: United States
Country of Placement: United States
Intended Length of Use: 48 months
Producer: Trans World Marketing
Unit Cost: Under $750
Production Date: 9/10/2010
Production Run Quantity: 2,800

Client Company: Columbia Sportswear
Country of Production: United States
Country of Placement: United States
Intended Length of Use: 6 months
Producer: Rapid Displays
Unit Cost: Under $300
Production Date: 6/22/2010
Production Run Quantity: 740

Client Company: adidas
Country of Production: United States
Country of Placement: United States
Intended Length of Use: 6 months
Producer: Rapid Displays
Unit Cost: Under $500
Production Date: 3/26/2010
Production Run Quantity: 135

Client Company: TaylorMade Golf Company Inc.
Producer: Innomark Communications
Country of Production: USA
Country of Placement: USA
Intended Length of Use: 12 weeks
Production Date: 5/30/2010
Production Run Quantity: 664
Objectives: (1) Generate awareness and draw attention to the Rossa Corza Ghost putter launch. (2) Display the putter in a manner that communicates its core attributes and promotes consumer interaction. (3) Drive brand sales and increase market share.