Sporting Goods

Connects with softball players via dedicated campaign

Brand: Louisville Slugger
Key Insight: Female athletes believe that campaigns are created for men and then adapted for women. And, female sports fans want to know all aspects of their favorite players’ lives.
Activation: Launch campaign targeting fastpitch players at a large tournament. Use Pinterest to engage consumers visually. At retail, primarily sporting goods stores, use posters as well as catalogs and circulars.

Brand: Louisville Slugger
Key Insight: Female athletes believe that campaigns are created for men and then adapted for women. And, female sports fans want to know all aspects of their favorite players’ lives.
Activation: Launch campaign targeting fastpitch players at a large tournament. Use Pinterest to engage consumers visually. At retail, primarily sporting goods stores, use posters as well as catalogs and circulars.

Brand: Louisville Slugger
Key Insight: Female athletes believe that campaigns are created for men and then adapted for women. And, female sports fans want to know all aspects of their favorite players’ lives.
Activation: Launch campaign targeting fastpitch players at a large tournament. Use Pinterest to engage consumers visually. At retail, primarily sporting goods stores, use posters as well as catalogs and circulars.