Sporting Goods

The best retail-focused campaigns from Event Marketer magazine's 2005 Ex Awards

Client: Timbuk2 Designs, San Francisco, CA
Introduction: February 10, 2005
Size of Run: 250
Distribution: Sporting Goods/Pet/Toy Stores
Dimensions (H x W x D): 17" x 11" x 9"
Weight: 5 lb.
Producer: Concept Designs Inc., Palo Alto, CA

Client: Callaway Golf Co., Carlsbad, CA
Introduction: January 5, 2005
Size of Run: 3,395
Distribution: Sporting Goods/Pet/Toy Stores
Dimensions (H x W x D): 1'4" x 1' x 9"
Weight: 6 lb.
Producer: New Dimensions Research Corp., Melville, NY

Client: Under Armour Performance Apparel, Baltimore, MD
Introduction: December 1, 2004
Size of Run: 400
Distribution: Sporting Goods Stores
Dimensions (H x W x D): 72" x 74" x 38"
Weight: 264 lb.
Producer: Cormark, Des Plaines, IL

Client: Bauer Nike Hockey, Greenland, NH
Introduction: May 1, 2005
Size of Run: 250
Distribution: Sporting Goods/Pet/Toy Stores
Dimensions (H x W x D): 49" x 16" x 16"
Weight: 19 lb.
Producer: The Carlson Group Inc., Portland, OR