Sporting Goods

Marketers rate product imagery as most effective creative element

Client: Pioneer Research, Moorestown, NJ
Introduction: April 2004
Size of Run: 500
Distribution: Camera Stores and Dive Shops
Dimensions (H x W x D): 9" x 16" x 10"
Weight: 3 pounds
Producer: The P-O-P Shop LLC, West Berlin, NJ

Client: Spalding, Springfield, Ma
Dimensions (H x W x D): 12" x 9" x 9"
Weight: 3 pounds
Producer: TimBar Packaging & Display, New Oxford, PA

Product: Skateboarding shoes
Number of displays: 175
Producer: Display Boys, Irvine, Calif.
Distribution: Select skate shops
Introduction: May 2004
Duration: Four to six months
Construction: Plywood, metal rail, screenprinting
Display set-up: Retail staff
Comments: Retailers can use this Vans shoe bench as an in-store display highlight or customer "try-on" sitting area, or they take it into the parking lot for some feet-on use by skateboarder customers.

Nike Golf launched this floor unit to promote its Hybrid club, described as a "rescue club" that can bail you out of tough playing situations and rough. Five hundred of the displays rolled out this month.
Producer: MDPF, Santa Fe Springs, Calif.