Sporting Goods

The best retail-focused campaigns from Event Marketer magazine's 2005 Ex Awards

Client: Mizuno USA, Norcross, GA
Introduction: May 1, 2004
Size of Run: 500
Distribution: Sporting Goods/Pet/Toy Stores
Dimensions (H x W x D): 6'8" x 2'1" x 1'6"
Weight: 40 lb.
Producer: Nashville Display, Lebanon, TN

Client: Nike Inc., Beaverton, OR
Introduction: February 1, 2005
Size of Run: 600
Distribution: Sporting Goods Stores
Dimensions (H x W x D): 75" x 28" x 25"
Weight: 85 lb.
Producer: The Carlson Group Inc., Portland, OR

Client: Callaway Golf Co., Carlsbad, CA
Introduction: February 1, 2005
Size of Run: 1,500
Distribution: Specialty Shops/Services
Dimensions (H x W x D): 1'6" x 1'5" x 1'2"
Weight: 14 lb.
Producer: Henschel-Steinau Inc., Englewood, NJ

Client: Streamlight, Eagleville, PA
Introduction: March 31, 2005
Size of Run: 500
Distribution: Specialty Shops/Services
Dimensions (H x W x D): 12" x 13" x 9"
Weight: 10 lb.
Producer: Concept Designs Inc., Palo Alto, CA

Client: Callaway Golf Co., Carlsbad, CA
Introduction: January 5, 2005
Size of Run: 815
Distribution: Sporting Goods/Pet/Toy Stores
Dimensions (H x W x D): 5'1" x 1'2" x 1'4"
Weight: 26 lb.
Producer: New Dimensions Research Corp., Melville, NY