Sporting Goods

Client: Prince Sports, Bordentown, NJ
Introduction: January 5, 2005
Size of Run: 3,000
Distribution: Sporting Goods Stores
Dimensions (H x W x D): 3'2" x 3' x 9"
Weight: 3 lb.
Producer: Global Marketing Group, Fair Lawn, NJ

Client: Callaway Golf Co., Carlsbad, CA
Introduction: February 1, 2005
Size of Run: 500
Distribution: Specialty Shops/Services
Dimensions (H x W x D): 1' x 1'6" x 11"
Weight: 8 lb.
Producer: Henschel-Steinau Inc., Englewood, NJ

Client: Timbuk2 Designs, San Francisco, CA
Introduction: May 15, 2005
Size of Run: 250
Distribution: Sporting Goods/Pet/Toy Stores
Dimensions (H x W x D): 6' x 2'6" x 2'4"
Weight: 80 lb.
Producer: Concept Designs Inc., Palo Alto, CA

Client: Callaway Golf Co., Carlsbad, CA
Introduction: January 5, 2005
Size of Run: 1,900
Distribution: Sporting Goods/Pet/Toy Stores
Dimensions (H x W x D): 4'10" x 2' x 1'
Weight: 28 lb.
Producer: New Dimensions Research Corp., Melville, NY

Retailer: Dick's Sporting Goods
Location: Chicago

Product: Heelys wheeled sport shoes
Number of displays: 500
P-O-P company: Displays Unlimited, Dallas
Distribution: Specialty and chain stores worldwide
Introduction: October 2004
Duration: Permanent
Construction: Press wood, metal tubing, sheet metal shelves, wire, styrene, casters
Set-up: Retail staff, with support from Heeling Sports

Client: Etonic Worldwide, Waltham, MA
Introduction: April 2005
Producer: Flair Industries, Providence, RI
Comments: Color and callouts help explain the technological features and resulting benefits of this cleatless golf shoe. Note the yellow Goodyear logo on the sole and the P-O-P.

Client: Etonic Worldwide, Waltham, MA
Introduction: April 2005
Producer: Flair Industries, Providence, RI
Comments: The glove featured on this displays rotates to educate golfers about Etonic's G-Sok line.