Sporting Goods

Client: Navico, Tulsa, OK
Product(s) Promoted: Marine Electronics
Distribution: Recreational Stores
Number of Stores: 1,000
Production Run Quantity: 1,000+ kits
Introduction: 3/1/09
Intended Duration: 3 months
Dimensions (H x W x D): 70" x 24" x 8"
Weight: 5 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: Meyers, Minneapolis, MN

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Design of the Times 2009 Contest Declaration

Client: TYR Sport, Huntington Beach, CA
Product(s) Promoted: Tyr Swimple Series Goggles
Distribution: Leslie Pool Supplies; The Sports Authority
Number of Stores: 600
Production Run Quantity: 1,000
Introduction: 5/15/09
Intended Duration: 1-3 years
Dimensions (H x W x D): 15" x 13" x 15"
Weight: 8 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: One Source Industries, Irvine, CA

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Design of the Times 2009 Contest Declaration

Client: Titleist, Fairhaven, MA
Product(s) Promoted: Two-Dozen Pack Golf Balls
Distribution: Costco stores
Number of Stores: All Costco locations
Production Run Quantity: 100,000 packs
Introduction: 3/1/09
Intended Duration: 1 year
Dimensions (H x W x D): 10" x 16" x 2"
Weight: 3 lbs.
Budget Category (U.S.): Less than $5 (display only)
Producer: Packaging Specialists, Cheswick, PA

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Design of the Times 2009 Contest Declaration

Client: Acushnet Co., Fairhaven, MA
Product(s) Promoted: DryJoy Flextability Golf Shoes
Distribution: Golf Pro Shops
Number of Stores: 700
Production Run Quantity: 700
Introduction: 10/15/08
Intended Duration: 2 years +
Dimensions (H x W x D): 20" x 19" x 11"
Weight: 17 lbs.
Budget Category (U.S.): $201 - $250 (display only)
Producer: Darko Inc., Twinsburg, OH

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Design of the Times 2009 Contest Declaration

Client: Leupold & Stevens Inc., Beaverton, OR
Product(s) Promoted: Leupold's MX Modular Flashlight series
Distribution: REI, sporting goods stores in U.S. and Australia
Number of Stores: 200
Production Run Quantity: 200
Introduction: 7/1/08
Intended Duration: 24 months
Dimensions (H x W x D): 26" x 24" x 20"
Weight: 10 lbs.
Budget Category (U.S.): $301 - $350 (display only)

"This two-sided corrugated pallet from Zebco holds a large assortment of rod and reel combinations in an easy-to-select manner thanks to the corrugated spacer at the bottom of the unit. The spacer neatly separates and organizes each set.

Several years ago, this same company created the world's largest game of 'pick-up sticks' by neglecting this critical feature, resulting in all of the rods getting tangled together. Nice to see they've learned their lesson and made a smart adjustment to their merchandising strategy. The big one didn't get away this time."

Retailer: Más Club
Location: Houston