Sporting Goods

Client: Leupold & Stevens Inc., Beaverton, OR
Product(s) Promoted: Leupold's MX Modular Flashlight series
Distribution: REI, sporting goods stores in U.S. and Australia
Number of Stores: 200
Production Run Quantity: 200
Introduction: 7/1/08
Intended Duration: 24 months
Dimensions (H x W x D): 26" x 24" x 20"
Weight: 10 lbs.
Budget Category (U.S.): $301 - $350 (display only)

Client: Garmin International Inc., Olathe, KS
Product(s) Promoted: Forerunner Personal Trainer GPS
Distribution: Sam's Club
Number of Stores: 430
Production Run Quantity: 430
Introduction: 8/1/08
Intended Duration: 6 months
Dimensions (H x W x D): 51" x 47" x 39"
Weight: 38 lbs.
Budget Category (U.S.): $201 - $250 (display only)
Producer: Kendal King Group, Kansas City, MO

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Design of the Times 2009 Contest Declaration

Client: The Procter & Gamble Co., Cincinnati, OH
Product(s) Promoted: Febreze Sport Fabric Refresher, Aerosol and Laundry Additive
Distribution: Dick's Sporting Goods nationwide
Number of Stores: 410
Production Run Quantity: 419
Introduction: 4/15/09
Intended Duration: TBD
Dimensions (H x W x D): 71" x 24" x 23"
Weight: 80 lbs.
Budget Category (U.S.): $251 - $300 (display only)

Client: Bushnell Outdoor Products, Lenexa, KS
Product(s) Promoted: binoculars, range finders, boresites, riffle scopes
Distribution: The Sports Authority
Number of Stores: 130
Production Run Quantity: 130
Introduction: 3/31/09
Intended Duration: 3 years
Dimensions (H x W x D): 71" x 24" x 24"
Weight: 50 lbs.
Budget Category (U.S.): $351 - $400 (display only)
Producer: Kendal King Group, Kansas City, MO

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Design of the Times 2009 Contest Declaration

Client: Beyond Coastal Sun Care, Salt Lake City, UT
Product(s) Promoted: Sunscreen & Lip Balm
Distribution: Sporting Goods & Outdoor Stores
Number of Stores: 125
Production Run Quantity: 125
Introduction: 3/1/09
Intended Duration: 2-3 years
Dimensions (H x W x D): 69" x 18" x 11"
Weight: 40 lbs.
Budget Category (U.S.): $151 - $200 (display only)
Producer: Bish Creative Display, Lake Zurich, IL

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Design of the Times 2009 Contest Declaration

"This two-sided corrugated pallet from Zebco holds a large assortment of rod and reel combinations in an easy-to-select manner thanks to the corrugated spacer at the bottom of the unit. The spacer neatly separates and organizes each set.

Several years ago, this same company created the world's largest game of 'pick-up sticks' by neglecting this critical feature, resulting in all of the rods getting tangled together. Nice to see they've learned their lesson and made a smart adjustment to their merchandising strategy. The big one didn't get away this time."

Retailer: Más Club
Location: Houston