The retailer will pilot smart vending machines that dole out free product samples and promote brand messaging via digital screens at 10 stores across the U.S.
Parent company will open as many as 24 Toys R Us flagship stores across the U.S. beginning in 2024 and also launch stores specially designed for airports and cruise ships.
The brand rolled out a line of cosmetics based on Japanese manga series Naruto exclusively to Ulta Beauty in July as part of an ongoing partnership with the retailer.
