Specialty Retailer

Platypus hydration products had little P-O-P support in the past, so this new display had to operate as a high-quality, freestanding unit to merchandise a wide range of products and highlight the brand. Graphics and colors take their cue from the product packaging.

• Multiple sides and slatgrid panels merchandise a variety of Platypus products.
• Optional side panels change the display from 2-sided to 4-sided, and casters make the display move.

Client: Alltel Wireless, Little Rock, AR
Product(s) Promoted: Samsung
Distribution: Alltel Retail Stores
Number of Stores: 700
Production Run Quantity: 1,000
Introduction: 12/1/08
Intended Duration: 1 to 3 months
Dimensions (H x W x D): 84" x 24" x 16"
Weight: 12 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Meyers, Minneapolis, MN

---

Design of the Times 2009 Contest Declaration

Client: Comerica Bank, Detroit, MI
Product(s) Promoted: Comerica Bank gift cards
Distribution: Across network in Michigan, Arizona, Texas and California
Number of Stores: 401
Production Run Quantity: 414
Introduction: 6/30/08
Intended Duration: 5+ years
Dimensions (H x W x D): 75" x 22" x 23"
Weight: 77 lbs.
Budget Category (U.S.): $551 - $600 (includes product)
Producer: BrandPartners, Rochester, NH

---

Design of the Times 2009 Contest Declaration

Client: Verizon, Morristown, NJ
Product(s) Promoted: Cell Phones, Plans, Accessories, Brochures
Distribution: Verizon Wireless Indirect Retail Stores
Number of Stores: 300
Production Run Quantity: 1,000+ ongoing
Introduction: 7/15/08
Intended Duration: Permanent, Ongoing
Dimensions (H x W x D): 84" x 50" x 24"
Weight: 185 lbs.
Budget Category (U.S.): More than $1,001 (display only)

Client: Kimber Manufacturing, Yonkers, NY
Product(s) Promoted: Pepper Blaster Self Defense System
Distribution: Sporting goods stores in U.S. and Canada
Number of Stores: 600
Production Run Quantity: 600
Introduction: 4/30/09
Intended Duration: 8 - 12 weeks
Dimensions (H x W x D): 67" x 18" x 18"
Weight: 20 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Hawver Display, Rochester, NY

---

Design of the Times 2009 Contest Declaration