Footwear retailer Finish Line executed a targeted, dynamic ad campaign on Facebook to find new buyers and saw a return on ad spend up to 10 times greater than previous digital prospecting campaigns.
Procter & Gamble sent an email to its "P&G Everyday" community on Sept. 8 touting a "buy one, get one 50%" off deal on New Chapter vitamins and supplements at The Vitamin Shoppe.
Babies "R" Us has launched a campaign called "Be Prepared-ish" that embraces the faults and challenges of new parents, while aiming that cheekiness at Millennial moms.
