Meijer tied in to Hershey Co.'s annual s'mores summer kickoff campaign with a feature in its May 17 circular offering $3 off the purchase of $10 worth of Hershey chocolate or store brand marshmallows or graham crackers.
PepsiCo’s Frito-Lay is promoting new Lay’s hot sauce-flavored chips and its marketing partnership with NBC’s The Voice on side panels outfitting the dedicated gondola the snack manufacturer commands in Walmart’s Action Alley.
