Services

Product: Home equity and home improvement loans
Number of displays: 275
P-O-P company: Dimensional Response Marketing, Newton, Mass.
Distribution: Bank of Boston branches
Introduction: April 1992
Duration: Promotional
Construction: Triple-thick, double-white SBS
The program got customers to think about how to improve their homes and let them know that a lack of expertise on their part wouldn't be a hindrance, since they could borrow the tape and learn about the project.

Product: Whittle Communications Dental Health Adviser
Number of displays: 37,000
P-O-P company: Trans World Marketing, East Rutherford, N.J.
Distribution: Dental offices
Introduction: February 1992
Duration: Permanent
Construction: Wood and plastic
The display was given a wood frame to better blend with the upscale decor of doctors' offices. It can be used mounted on a wall or set on a table top.

Product: Project Marketing Associates real estate
P-O-P company: On-Site Media, Boston
Distribution: Real estate auctions
Introduction: September 1991
Duration: Permanent
Construction: Particle board and laminated plywood
A 20-inch touchscreen monitor allows real estate shoppers to obtain information on available properties without having to deal with a high-pressure salesperson.