Services

Client: FedEx
Producer: TLP
Comments: The purpose of this campaign was to create in-store awareness of delivery services. It introduced "Scanner," the friendly reindeer, who stands as an icon for FedEx. Various iterations of the campaign included mobiles, danglers and posters.

More than 800 Northwest Airlines terminals were outfitted with new baggage measuring displays in early 1997. Used internationally by the airline, the units allow officials to limit the size of all carry-on baggage for compliance with airline regulations. The base of each display is made of a melamine-finished, engineered board with chrome accent/protective edging. Each display measures 26 inches wide, 32 inches high and 12 inches deep and is constructed to withstand the abuse and constant use at some of the world's busiest airports.
Producer: IWP Displays & Components, Minneapolis

Client: Cost Cutters stores
Products Promoted: Hair salons in Wal-Mart
P-O-P Company: GML Inc., Vadnais Heights, Minn.
Distribution: Cost Cutters salons in Wal-Mart malls throughout the Southeast
Material: Screen printed on 3M Floor Graphic material
Introduction: April 1996

Robert Nielsen & Associates Ltd.
Credit Sign (6C)
Harley-Davidson Credit

Client: Federal Express
Producer: RTC Industries Inc., Rolling Meadows, Ill.
Category: Plastics - Services - Travel, Financial, Telecommunications, etc.
Intended Length of Use: 3 years
Production Run: 1,500
Unit Cost Range: More than $250