We’ve seen companies consistently leverage these mini-marketing opportunities, partially made popular via social media, for recognizable occasions like “Galentine’s” Day and International Women’s Day as well as lesser-known micro-holidays.
The Path to Purchase Institute's most unique conference of the year invites the industry to connect with peers and partake in out-of-the-box sessions designed to inspire innovation and new strategic direction.
We recently caught up with Ben Flaccus, managing director, retail & CPG commerce, Undertone, to discuss the evolution of circulars and how many retailers still haven’t made the full transition to digital circulars.
The Institute's inaugural program will honor the top 20 commerce marketers across brands, retailers, agencies and solutions providers who are pioneering retail media. Nominations extended until April 7.
An exclusive member benefit, the 2023 Retail Promo Guide outlines the major seasonal promotions conducted by 13 key retailers, presenting information from the Path to Purchase Institute's library of Retail Profiles and market intelligence.
Innovation is flourishing in the Consumer Packaged Goods (CPG) industry — and the 2023 Product of the Year Winners proves it! See them and find out why the award is so valuable here!
