'The Hub:' Shopper-Friendly Culture Growth at retail demands a more holistic view of shopper marketing. Building a Shopper Marketing Department Whether it falls under marketing or sales, the principle remains the same -- structure should follow strategy Retailers Savor Insights from Dreyer's Strategy lands category advisor seats at Walgreens, Kroger and Wegman's Optimizing Center Store Meal Shopping A case study on shoppers and convenience meals Coke Sponsors Shopper Marketing Commission for Retailers Prominent retailers will study emerging shopper marketing strategies to drive industry change 'The Hub': Dead or Alive? Rumors of the demise of category management have been greatly exaggerated Guide to 'Green' Organizations & Events Food for Afterthought CPGs Scrutinize In-Store Marketing Supply Chain Packaged goods manufacturers focus on centralizing the in-store marketing supply chain to be more strategic, efficient Relevance Drives Loyalty First Previous 4 5 6 7 Next Last
