Prime Promise Dog Food
Product: Prime Formula Dog Food
Number of displays: 1,800
P-O-P company: Rapid Displays, Chicago and Union City, Calif.
Distribution: Feed stores and pet stores
Introduction: October 2002
Duration: Temporary
Construction: Corrugated, white fiber pole with wire feet, DC motor
Display set-up: Retail staff and company sales staff
This three-sided motion display featured different graphics on each side to inform customers about the product's benefits and to tout the promotion's free offer.
