Pet Supplies

Client: Ralston Purina
Products Promoted: Purina Nutrient Management
P-O-P Company: Fontastik Inc., Kansas City, Mo.
Distribution: Supermarkets
Material: 3M Scotchprint process; 3M White Marking Film 8660 and 3M Overlaminate 8945
Introduction: February 1995

Product: Cat food, cat carriers
Number of displays: 3,400 floorstands, 7,500 danglers, 86,000 cat carriers
P-O-P company: O'Brien Industries Inc. (OBI), Cypress, Calif.
Distribution: Pet supply stores, feed stores and pet superstores
Introduction: June 1995
Duration: Temporary
Construction: Corrugated (floorstands and carriers); chipboard (danglers)
Nutro Products Inc. has introduced a promotion for its MAX cat food and cat carriers. The promotion included a floorstand, a dangler and the cat carrier.

Client: Nestle USA Inc.
P-O-P company: RP Creative Sales Inc., Burbank, Calif.

Client: McCracken Brooks
P-O-P company: Display-Dynamics, Minneapolis

Product: Thirsty Dog! and Thirsty Cat! bottled pet water
P-O-P company: Display Technologies, Whitestone, N.Y.
Distribution: Supermarkets, pet stores
Introduction: January 1995
Duration: Temporary
Construction: Corrugated and plastic
The "Optimizer 9" display rack is a sturdy display for The Original Pet Drink Co.'s bottled pet water products. The rack has two brochure holders with literature to inform consumers about the product.

Product: Pro-Visions Pro Plan premium cat and dog food
Number of displays: 1,500
P-O-P company: Heritage Frame & Glass Creations Ltd., Nesquehoning, Pa.
Distribution: Pet professionals' offices
Introduction: August 1994
Duration: Permanent
Construction: Backlit sign made of acrylic (base) and vacuum-formed styrene (back); a wood core wrapped in black laminate (frame); multicolor silkscreened artwork (face)
Ralston Purina's Pro-Visions division rolled out a clock sign to promote its Pro Plan line of pet food.

Aislevision, first place
Ralston Purina Co.