Pet Supplies

Client: Bayer HealthCare, Shawnee Mission, Kansas
Introduction: April 2004
Number of displays: 14,000
Distribution: Veterinary clinics
Producer: Structural Graphics LLC, Essex, Conn.
Comments: Bayer produced 3-D counter cards to promote its K9 Advantix and Advantage products in veterinary clinics.

Client: Bayer HealthCare, Shawnee Mission, Kansas
Introduction: April 2004
Number of displays: 14,000
Distribution: Veterinary clinics
Producer: Structural Graphics LLC, Essex, Conn.
Comments: Bayer produced 3-D counter cards to promote its K9 Advantix and Advantage products in veterinary clinics.

A case study from the Promotion Marketing Association's 2004 Reggie Awards