Pet Supplies

A case study from the Promotion Marketing Association's 2007 Reggie Awards

Retailer: H-E-B Plus
Location: Round Rock, TX

Retailer: Smith's Food and Drug
Location: Las Vegas

Client: Masterfoods USA, Hackettstown, NJ
Production Run: 1,100
Production Date: December 2006
Producer: Multi Dimensional Resources, Carlstadt, NJ
Comments: Provides a needed base for off-shelf stacking of dry dog foods while also promoting the Pedigree brand.

Client: Nestle Purina PetCare Co., St. Louis
Producer: Alliance, Winson-Salem, NC
Size of Run: 5,000
Production Date: May 2006
Comments: The Busy Bone Ultimate display emphasizes the treat's large size and "Up to One Hour Chew Time" claim. The display has been continued as part of Nestle Purina's merchandising program in 2007.

Client: Hill's Pet Nutritution, Topeka, KS
Producer: Muti-Dimensional Resources, Carlstadt, NJ
Size of Run: 2,000
Production Date: November 2006
Comments: This display mounts flush to the wall and provides information on the full range of Science Diet pet health products. Graphics as well as brochures can be changed and updated.

Client: Masterfoods USA, Hackettstown, NJ
Producer: Multi Dimensional Resources, Carlstadt, NJ
Size of Run: 2,150
Production Date: April 2006
Comments: Large bags of dog food are heavy and too bulky for store shelving, so this cart creates secondary space for the brand. Casters enable retail staff to move the display around easily.