Pet Supplies

Retailer: Jewel-Osco
Location: Chicago

Retailer: Meijer
Location: Chicago

Client: SupplyOne, Columbus, OH
Product(s) Promoted: Pet Products
Distribution: Mass Merchants
Number of Stores: 150
Production Run Quantity: 500
Introduction: February 2007
Intended Duration: Two weeks (one month if refilled)
Dimensions (H x W x D): 53" x 43" x 24"
Weight: 35 lbs.
Budget Category (U.S.): $16 - $25
Producer: Buckeye Container, Wooster, OH

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Procter & Gamble Co., Cincinnati, OH
Product(s) Promoted: Eukanuba Dry Dog Food
Distribution: Pet Stores in Canada
Number of Stores: 175
Production Run Quantity: 175
Introduction: October 2006
Intended Duration: Three months
Dimensions (H x W x D): 72" x 27" x 22"
Weight: 15 lbs.
Budget Category (U.S.): $151 - $200

Retailer: Dominick's
Location: Chicago

Retailer: Petco