Pet Supplies

Client: Applica Inc., Miramar, Fla.
Producer: TimBar Packaging & Display, Hanover, Pa.
Size of Run: 650
Introduction: May 2008
Comments: Merchandising Arm & Hammer cat litter along with the high-tech LitterMaid litter box got the products off the shelf and communicated that the box is intended to be used with this brand of cat litter. The display also holds brochures and veterinary information.

Walmart's new merchandising strategy is having a major 'Impact' on the placement of secondary displays.