Personal Care

Meijer tied in to Procter & Gamble's April 30 brandSaver FSI event with a feature in its April 3/May 4 circular offering $5 off the purchase of $25 worth of household products or $20 worth of health & beauty brands.

Dollar General tied in to Procter & Gamble's April 30 brandSaver FSI event with a two-page feature in its concurrent circular offering $5 off a future receipt with purchase of $15 worth of select P&G SKUs from April 23 to May 20.

As the retailer steps up its e-commerce game, marketers must do their part to help create a better overall shopping experience.