Meijer tied in to Procter & Gamble's July 30 brandSaver FSI event with a feature in its July 30/Aug. 3 circular offering $5 off the purchase of $25 worth of household products or $20 worth of health & beauty brands.
J&J is supporting its July 23 "Healthy Essentials" FSI drop with a display ad running on websites such as washingtonpost.com that directs consumers to a manufacturer showcase on Amazon.com.