Ahold Delhaize's Stop & Shop, Giant/Martin's and Giant-Landover divisions tied in to Unilever's March 18 FSI event with features in their March 23 circulars activating the manufacturer's sponsorship of the National Collegiate Athletic Association Division I Men's Basketball Tournament and offering loyalty cardholders $5 off the purchase of $15 worth of Dove, Degree, Suave, Axe, Q-tips and Vaseline.
