Meijer tied in to Unilever's March 18 FSI event with a concurrent circular feature offering mPerks members $3 off a future receipt with purchase of three SKUs from Dove Men+Care, Degree for Men, Axe, Vaseline for Men or Suave Men.
Rite Aid tied in to Unilever’s March 18 FSI event with a feature in its concurrent circular offering loyalty cardholders who buy two SKUs of Dove Men+Care, Axe or Degree Men 50% off one of the SKUs and $2 in wellness+ BonusCash.