Personal Care

Packaging expert Jim Peters looks at how marketers can use packaging to tailor brand messages to female consumers

"As I've said in the past, simple displays are often some of the best, and this nice little unit from Banana Boat qualified on several levels.
     First, the header tells you all the key info with minimal copy. Next, the area holding the product is actually a previously designed and used power wing that the designers have adapted to work as a floor unit by adding a simple "A-frame" base.